CLIENT
Absolut Elyx
TYPE
Campaign
Absolut Elyx is the luxury varient of Absolut, made in copper distillers to have a superior profile in taste and in style. Looking to shake up the over saturated vodka market, Elyx came to us for a head-turning campaign, that launched this new luxury product and ushered in the bold, memorable lifestyle of the product.
I was part of the pitch design team and then continued to work to see our ideas come to life throughout the campaign. We created a disruptive OOH and digital "Not another Vodka" campaign to launch into market as well as one very glossy copper stunt during New York Fashion Week in September 2017.
Experiential: The Copper Cab
CREDITS
CREDITS
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN
Emma Fontaine, Paco Padilla, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses
Emma Fontaine, Paco Padilla, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses
PHOTOGRAPHY
Chris Talamo
Chris Talamo
COPY
COPY
Laura Wasson
Laura Wasson
Work
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