Asset 33
CLIENT

Rockport

 

TYPE

Art Direction

Branding

CLIENT

Rockport

 

TYPE

Art Direction

Branding

CLIENT

Rockport

 

TYPE

Art Direction

Branding

CLIENT

Rockport

 

TYPE

Art Direction

Branding

I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove to create a high-quality, crafted feel that Rockport instills in all their shoes across all platforms and campaigns.

I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove  to create a brand that across all platforms and campaigns to portray a high-quality, crafted feel that Rockport instills in all their shoes.

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GUIDELINES

Guidelines-spread
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Website-Mock2
CREDITS
CREDITS
CREDITS
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN

Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses

Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses

ILLUSTRATION
ILLUSTRATION
ILLUSTRATION

Kevin Davis and Emma Fontaine

Kevin Davis and Emma Fontaine

Kevin Davis and Emma Fontaine

Kevin Davis and Emma Fontaine

Kevin Davis and Emma Fontaine

COPY
COPY
COPY

Laura Wasson and Rebecca Goldsmith

Laura Wasson and Rebecca Goldsmith

Laura Wasson and Rebecca Goldsmith

Work

Jura SocialSocial

RockportBranding, Campaigns, Art Direction

ALOHABranding

The GlenlevitArt Direction

WhoaBranding