I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove to create a high-quality, crafted feel that Rockport instills in all their shoes across all platforms and campaigns.

I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove  to create a brand that across all platforms and campaigns to portray a high-quality, crafted feel that Rockport instills in all their shoes.

Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses

Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses