Rockport
Art Direction
Branding
Rockport
Art Direction
Branding
Rockport
Art Direction
Branding
Rockport
Art Direction
Branding
I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove to create a high-quality, crafted feel that Rockport instills in all their shoes across all platforms and campaigns.
I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove to create a brand that across all platforms and campaigns to portray a high-quality, crafted feel that Rockport instills in all their shoes.
Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses
Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses
Kevin Davis and Emma Fontaine
Kevin Davis and Emma Fontaine
Kevin Davis and Emma Fontaine
Kevin Davis and Emma Fontaine
Kevin Davis and Emma Fontaine
Laura Wasson and Rebecca Goldsmith
Laura Wasson and Rebecca Goldsmith
Laura Wasson and Rebecca Goldsmith
Work
Jura SocialSocial
RockportBranding, Campaigns, Art Direction
Twenty Five KentBranding
2018 Madwell GiftBranding
2017 Madwell: All Work & All PlayIllustrations
A Taste of JuraLayout
ALOHABranding
The GlenlevitArt Direction
WhoaBranding