The Glenlivet
Art Direction,
Photo Retouching & Layout
The Glenlivet
Art Direction,
Photo Retouching & Layout
The Glenlivet
Art Direction,
Photo Retouching & Layout
The Glenlevit came to us looking for an overhaul on their art direction to differentiate their social media presence as well as out of home reach. After reviewing the current look of the whiskey market, we developed a style that would standout from the dark, overtly rugged landscape. We focused their product shots to be well-lit with dramatic shadows. And their lifestyle to capture real moments of people sharing, to be more approachable. This art direction extended into their point-of-sale units, murals, magazine advertisements, and their social media.
Behind the Scenes
Social Content
Emma Fontaine, Kata Farkas, and Jason Torrez
Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses
Chris Talamo
Chris Talamo
Laura Wasson and David Salisbury
Laura Wasson and Rebecca Goldsmith
Work
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