The Glenlevit came to us looking for an overhaul on their art direction to differentiate their social media presence as well as out of home reach. After reviewing the current look of the whiskey market, we developed a style that would standout from the dark, overtly rugged landscape. We focused their product shots to be well-lit with dramatic shadows. And their lifestyle to capture real moments of people sharing, to be more approachable. This art direction extended into their point-of-sale units, murals, magazine advertisements, and their social media. 

Lifestyle Photoshoot

Behind the Scenes

Social Content

PHOTOGRAPHY

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