Asset 33
CLIENT

Happy Family

 

TYPE

Art Direction & Campaign

CLIENT

Happy Family

 

TYPE

Art Direction & Campaign

CLIENT

Happy Family

 

TYPE

Art Direction & Campaign

Happy Family Organics created the organic baby food category, but despite it being the first it was struggling to connect with parents both on shelf and on social. They came to my team at Madwell looking for us to build a relationship with buyers that felt as memorable in emotion and support as parenthood. We launched the "This is Happy" campaign lead by a strong emotional anthem spot.

After launching we followed up on the brand claims with consistent messaging across mediums. I got to lead the social team in creating enriching social content and educational touchpoints for parents. We ultimately saw them grow from #4 in the organic baby food category to #1.


Happy Family Organics created the organic baby food category, but despite it being the first it was struggling to connect with parents both on shelf and on social. They came to my team at Madwell looking for us to build a relationship with buyers that felt as memorable in emotion and support as parenthood. We launched the "This is Happy" campaign lead by a strong emotional anthem spot.

After launching we followed up on the brand claims with consistent messaging across mediums. I got to lead the social team in creating enriching social content and educational touchpoints for parents. We ultimately saw them grow from #4 in the organic baby food category to #1. 

Happy Family Organics created the organic baby food category, but despite it being the first it was struggling to connect with parents both on shelf and on social. They came to my team at Madwell looking for us to build a relationship with buyers that felt as memorable in emotion and support as parenthood. We launched the "This is Happy" campaign lead by a strong emotional anthem spot.

After launching we followed up on the brand claims with consistent messaging across mediums. I got to lead the social team in creating enriching social content and educational touchpoints for parents. We ultimately saw them grow from #4 in the organic baby food category to #1. 

01_MW_HF_ThisIsHappy_BuzzFeed

´╗┐Creating Support

02_MW_HF_InfantFeeding_Website_Home-1
02_MW_HF_InfantFeeding_Website_Chat
MW_Infant_feeding_story-2
MW_Recipe_IG
MW_Shaker_IG

´╗┐Social Media

04_MW_HF_Social_IG_3up_Giveaways
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29512441_10155602562848160_8510555465996828672_n
04_MW_HF_Social_IG_3up_UGC

Product Photography

HFSeptember_Lifestyle1_TW
HF_Aug_CCJars_Option3_FB_IG
TotClear_FBIG
HFSeptember_Lifestyle1b_FBIG
BundlesFBIG_1
CREDITS
CREDITS
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN

Emma Fontaine, Kata Farkas, Jason Torrez, Conor Birney

Emma Fontaine, Kata Farkas, Jason Torrez, Conor Birney

PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY

Chris Talamo

Chris Talamo

COPY
COPY
COPY

Lauren Otis

Lauren Otis

Work

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Jura SocialSocial

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Absolut ElyxAd Campaign

Zarbee's NaturalsAd Direction & Campaign

Happy FamilyArt Direction, Social Campaign

The GlenlevitArt Direction

ALOHABranding

WhoaBranding