Tolerant started as an idea of inclusion — no one should ever feel bad about what they cannot eat. They came to Elmwood looking to expand their packaging to showcase their organic, plant-based food that is friendly and wholesome for both adults and kids. 

I was able to join the team and bring illustrations to the brand for their kids and pilaf sku. The addition of new characters and scenes for children was made interactive on the back by including a fill-in word activity and clear space for coloring. So kids can interact with the packaging while the food is cooking.

Rice Pilaf

ILLUSTRATION

Emma Fontaine