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CLIENT

WHOA

 

TYPE

Branding

CLIENT

WHOA

 

TYPE

Branding

CLIENT

WHOA

 

TYPE

Branding

Serial entrepreneur Adam Rozen approached Madwell in early 2017, he didn't have the seed of an idea, he had an almond. A really, really delicious almond, coated in multiple flavors. As part investors in what would soon became a company with national distribution, team Madwell wasn't just the brand agency that built Whoa, we were the brand team itself. We strove to create a disruptive, smart, and conversational brand to cut through a saturated and bland market of almonds. Something to make you say WHOA!

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ZOB
MM
SLS
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Whoa-11

Sales & Retail Deck

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Website


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CREDITS
CREDITS
DESIGN
DESIGN LEAD
DESIGN LEAD
DESIGN LEAD

DESIGN LEAD

Emma Fontaine

Emma Fontaine

DESIGN LEAD
DESIGN
DESIGN
DESIGN
DESIGN

Paco Padilla, Kevin Davis, Chris Church, Julia Compton, Lee Benedict, Tyler Moses

Paco Padilla, Kevin Davis, Chris Church, Julia Compton, Lee Benedict, Tyler Moses

Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses

ILLUSTRATION
ILLUSTRATION
ILLUSTRATION

Emma Fontaine

Emma Fontaine

PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY

Chris Talamo

Chris Talamo

Chris Talamo

COPY
COPY
COPY

Cecily Rus

Cecily Rus

Cecily Rus

Work

Tolerant OrganicBranding, Packaging, & Illustration

Jura SocialSocial

RockportBranding, Campaigns, Art Direction

Absolut ElyxAd Campaign

Zarbee's NaturalsAd Direction & Campaign

Happy FamilyArt Direction, Social Campaign

The GlenlevitArt Direction

ALOHABranding

WhoaBranding