CLIENT
WHOA
TYPE
Branding
CLIENT
WHOA
TYPE
Branding
CLIENT
WHOA
TYPE
Branding
Serial entrepreneur Adam Rozen approached Madwell in early 2017, he didn't have the seed of an idea, he had an almond. A really, really delicious almond, coated in multiple flavors. As part investors in what would soon became a company with national distribution, team Madwell wasn't just the brand agency that built Whoa, we were the brand team itself. We strove to create a disruptive, smart, and conversational brand to cut through a saturated and bland market of almonds. Something to make you say WHOA!
Sales & Retail Deck
Website
CREDITS
CREDITS
DESIGN
DESIGN LEAD
DESIGN LEAD
DESIGN LEAD
DESIGN LEAD
Emma Fontaine
Emma Fontaine
DESIGN LEAD
DESIGN
DESIGN
DESIGN
DESIGN
Paco Padilla, Kevin Davis, Chris Church, Julia Compton, Lee Benedict, Tyler Moses
Paco Padilla, Kevin Davis, Chris Church, Julia Compton, Lee Benedict, Tyler Moses
Emma Fontaine, Chris Church, Julia Compton, Lee Benedict, Kevin Davis, and Tyler Moses
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
Emma Fontaine
Emma Fontaine
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
Chris Talamo
Chris Talamo
Chris Talamo
COPY
COPY
COPY
Cecily Rus
Cecily Rus
Cecily Rus
Work
Tolerant OrganicBranding, Packaging, & Illustration
Jura SocialSocial
New York Road RunnersAd Campaign
RockportBranding, Campaigns, Art Direction
Absolut ElyxAd Campaign
2018 Madwell GiftBranding
Zarbee's NaturalsAd Direction & Campaign
Twenty Five KentBranding
Happy FamilyArt Direction, Social Campaign
A Taste of JuraLayout
The GlenlevitArt Direction
ALOHABranding
2017 Madwell: All Work & All PlayIllustrations
WhoaBranding